How to create a seamless airline payment experience using payment orchestration

Providing customers with a seamless airline payment experience is essential in the competitive and fast-paced airline industry. Purchasing flight tickets should be straightforward and hassle-free, ensuring passenger satisfaction from start to finish. But, surprisingly, more than 10% of customers who abandon a travel purchase attribute their decision to payment-related issues.

Payment Orchestration delivers a comprehensive payment solution for airline merchants by consolidating different payment methods into one unified platform. As such, Payment Orchestration ensures a secure and reliable payment process that enhances the overall customer journey.

In this article, we’ll explore the vital importance of a seamless airline payment experience and delve further into the concept of Payment Orchestration.

In today's digital landscape, customers expect a seamless airline payment experience regardless of the channel they use. Whether booking through a website, mobile app, or even in-person at an airport kiosk, the payment process should be simple, smooth and consistent.

Ensuring a seamless payment experience across different channels is vital to avoid customer frustration and increase conversion rates. Payment Orchestration platforms feature responsive payment interfaces that are optimised for mobile devices, such as smartphones or tablets. This mobile-friendliness enhances convenience and accessibility, especially for customers who prefer to make payments on the go.

Fraud and chargebacks present significant risks to the airline industry, with airlines losing an estimated £1 billion annually to fraudulent activities, according to IATA. These threats result in financial losses and potentially damage the trust and reputation of airlines amongst their customers.

Payment Orchestration platforms, such as Cellpoint Digital, are crucial in combating fraud and chargebacks by implementing advanced security measures such as sophisticated fraud detection tools and technologies. Payment Orchestration systems analyse various data points, including transaction patterns, user behaviour, and device information, to identify and prevent real-time fraudulent activities.

By integrating intelligent fraud detection measures into the payment process, airlines can proactively identify and block suspicious transactions, ensuring secure and seamless airline payment experiences. Additionally, effective chargeback management processes, such as those offered by CellPoint Digital, can help minimise revenue loss by streamlining dispute resolution and reducing the impact of chargebacks.